Create a beautiful and engaging new website design that immediately engages potential visitors on mobile devices.
BACKGROUND
The Broad is a contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission and presents an active program of rotating temporary exhibitions and innovative audience engagement. The Broad is home to more than 2,000 works of art in the Broad collection, which is one of the world's most prominent collections of postwar and contemporary art.
THE
CHALLENGE
Modernize The Broad's visual design to keep the website consistent with the museum's growth and prominence in the art world. Upgrade the underlying technology platform to facilitate publishing of new collections and other types of content within minutes, instead of days.
THE
SOLUTION
Urban Insight and The Broad redesigned the visual and user experience to immediately engage visitors with The Broad's world-class collection of postwar and contemporary art. Recognizing that a significant proportion of The Broad's visitors first experience the museum on a mobile device, we optimized the experience for mobile users. A series of workflow tools enable The Broad team to update all aspects of the website to quickly publish news, events, and information about new exhibitions.
Visit The Broad
“The site looks just amazing. We are ecstatic about the new website.”
